Kendrick Lamar escalated his rap feud with Drake in epic fashion with a new diss track, 6:16 in LA, three days after he dropped off a devastating psychological evaluation with euphoria.
In this track, Lamar accuses Zack Bia of being behind the automated accounts, known as X bots, that have allegedly been used to attack Drake’s critics online.
Kendrick Lamar exposes the identity of the person behind Drake’s X bots
Lamar’s 6:16 in LA not only continues his lyrical battle with Drake but also names Zack Bia as a key figure in manipulating online narratives to favour Drake.
This revelation marks a significant escalation in the ongoing dispute, intertwining the worlds of music production and social media warfare.
The track accuses Bia of deploying X bots to spread misinformation and target detractors, the likes of Pusha T, a known adversary of Drake.
“You’re playing nerdy with Zack Bia and Twitter bots, but your reality can’t hide behind Wi-Fi / Your little memes is losing steam, they figured you out,” Lamar raps.
Who is Zack Bia?
Zack “Bia” Bialobos, born on 9 June 1996, in New York City, has become a significant figure in the music and social scenes of Los Angeles.
His career began in the late 2010s as a club promoter and DJ, quickly becoming a notable name in LA nightlife.
Here are five key points about his background and career:
1. Early Life and Entry into Nightlife
Zack was raised by his mother after his parents split when he was eight.
His early exposure to music and magazine culture profoundly influenced his career path. By age nine, he was already tech-savvy, earning money by loading music onto people’s iPods.
His nightlife career kicked off on his 19th birthday when he was mistaken for a member of rapper Fetty Wap’s entourage during a club visit.
2. Rise in the Music Industry
After graduating from Beverly Hills High School in 2014 and attending the University of Southern California, Bia used his connections to establish himself as a regular promoter.
He was later recruited by John Terzian of the H.Wood Group and began hosting parties where he eventually befriended Drake, further cementing his status in the entertainment industry.
3. Field Trip Recordings
In 2018, Bia co-founded Field Trip Recordings, signing emerging artists like Yeat, SSGKobe, and Slump6s.
This label has become a recognised name in the music industry, partnering with major labels to foster new talent.
4. Influence and Collaborations
Bia’s influence extends beyond music production into fashion and technology.
His collaborations have included projects with Asics and Beats by Dre, and he has promoted brands like Nike in conjunction with his record label.
5. Mentorship and Personal Life
Bia counts the late Virgil Abloh as a mentor and friend, a showcase of his connections within the fashion and music industries.
His relationships with figures like Madison Beer and Olivia Rodrigo have also kept him in the public eye.