Apple is set to make a major announcement this Wednesday, with tech enthusiasts anticipating the unveiling of the latest budget iPhone model.
What to expect from tonight’s Apple Launch event
The event, scheduled for 19:00 pm Central European Time (CET), is expected to showcase the fourth generation of the iPhone SE, potentially named the ‘iPhone 16E.’
The new iPhone SE is poised to strengthen Apple’s position in the mid-range smartphone market, directly competing with rivals like Samsung and Huawei.
The move comes at a time when competitors are increasingly incorporating artificial intelligence (AI) features into their devices, raising expectations that Apple could follow suit.
While Apple has not confirmed specific product details, CEO Tim Cook recently hinted at the announcement on social media, stating:
“Get ready to meet the newest member of the family.”
This has led to speculation that the new device might offer advanced features typically reserved for Apple’s premium models, possibly including improved camera technology, enhanced performance, and a more accessible price point.
The tech giant’s strategy with the iPhone SE series has traditionally been to provide consumers with a more affordable option while retaining some of the hallmark features of its flagship iPhones.
If the ‘iPhone 16E’ follows this trend, it could appeal to a broader audience, particularly those who want an Apple device without the premium price tag.
In addition to the expected iPhone SE announcement, industry insiders are speculating about potential software updates or new features for Apple services.
However, as with most Apple events, surprises could still be on the cards.
Notably, Apple has opted for a more mysterious approach this year, not confirming whether the event will feature a traditional live stream.
This is a departure from past launches, such as last year’s iPhone 16 event, which was broadcast live globally. There is also a possibility that Apple could release the new product through press releases and social media updates rather than a full event presentation.
How to watch Apple Launch live in South Africa
South African Apple fans can tune in to tonight’s event at 20:00 SAST. Despite the lack of clarity about a traditional live stream, Apple has provided several ways to stay updated on the announcement.
If the event is broadcast live, it will be available on Apple’s official website, YouTube channel, and social media platforms, including X (formerly Twitter).
Apple has historically shared major announcements through these channels, allowing global audiences to watch in real-time.
Swisher Post readers can enjoy the convenience of tuning into the event below. We will embed the live feed as soon as it becomes available.
