Story Summary:
- Elaine released her new song “Waiting On You” under her own label.
- There is speculation that she may have been dropped by Columbia Records after a four-year run.
- Her last single under Columbia Records was “Loving You” in 2023.
Elaine, the South African R&B sensation, has just released a new track titled Waiting On You.
Elaine drops new song ‘Waiting On You’
The song, characterised by Elaine’s soulful voice and emotive lyrics, delves into themes of love, trust, and longing.
Elaine sings about the complexities of a relationship where one partner is indecisive, causing emotional turmoil.
The lyrics, “How I’m supposed to love you with your guard up, You can never seem to make your mind up,” encapsulate the song’s essence of yearning for commitment and clarity.
The production of Waiting On You maintains Elaine’s signature smooth and melodic style, blending R&B with modern pop influences.
This release marks a significant moment in Elaine’s career as she launched the track under her own label, suggesting a new phase of independence and artistic freedom.
Was she dropped by Columbia Records?
The release of Waiting On You under her own label has sparked rumours that Elaine might have been dropped by Columbia Records.
Elaine joined Columbia Records in 2020, making waves with her unique sound and quickly becoming a promising new artist.
Despite this, her efforts to break into the US market faced challenges, and her four-year stint under Columbia did not yield the anticipated global recognition.
Elaine’s last single under Columbia Records, Loving You, was released in 2023 and was exclusively licensed under the major label.
This suggests that Columbia managed her music rights and distribution, a common practice for artists signed with major labels to ensure broad market reach and support.
However, the move to release her latest song independently hints at a possible shift in her career trajectory.
The decision to part ways with a major label like Columbia Records could stem from various factors, including artistic differences, financial considerations, or strategic career moves.
While there’s no official statement confirming that she was dropped, Elaine’s focus on maintaining creative control is well-documented.
In a past interview, she emphasised the importance of creative freedom and how it influences her decisions regarding record label deals.
A lot of record labels have approached me but I haven’t taken any offers. I’m not anti-record label; it’s really about the fine print and the one thing that I value is my creative freedom.
“So as long as that isn’t compromised then there definitely could be an opportunity to actually work with one. I’m not totally against the idea; I’m a very open-minded person,” she said at the time.
Whether she was dropped by Columbia or chose to pursue an independent path, Elaine’s latest release under her own label represents a bold step towards self-determination in the music industry.
